Big profits sanitary and bath ware, sanitary ware industry several methods to win the market
a, branding strategy
at present, the concept of consumers to the brand more and more intense, because a good brand can bring a good service and modern bath as a market awareness is not high, but must be household products, hard to avoid can appear a lot of unexpected things. So as a customer he reluctant to spend more than usual 15% ~ 20% of the price to buy branded goods. And there are quite a part of the consumer through various media of communication effect to meet modern sanitary ware brand fame and enterprise strength. As another purpose of creating brand benefit, can be in the national chain to open franchise store, expand the scope of business to further increase the brand awareness of them quickly.
2, service policy
services are vital factors promote the terminal. Now some customers reflect 'why I choose and buy good brand products, is to spend money to buy a service,' the clerk when the customer shopping attitude, as well as the assistant degree of understanding of their products are the customer first principle of choose and buy products. As a modern ceramic sanitary ware products because it is so much of human nature, such as bath ( Bath decoration) The door plank material, specifications, and even a small hardware accessories must seek the consent of the customer, not only is the customer, along with the modern ceramic sanitary ware salesman and design will feel the whole operation is very troublesome. Good service can highlight the image of the brand more.
3, product innovation strategy
in recent years as people demand for things that defend bath is more and more 'functional' and 'individuation', and intelligence is always people pursuit of direction. So intelligent design will become the mainstream of modern ceramic sanitary ware in the future direction. Intelligent design on the basis of practical aesthetics, and combined with the marketing of its orientation, let users can really feel the comfort and convenience. I think the future of modern ceramic sanitary ware can increase sales and market competition.
4, marketing strategies,
as a large and medium-sized enterprises, their business channels is not only the domestic market, foreign markets should also be attention. Because of the expensive compared with abroad personnel salary, their custom in China modern bathroom products price may be lower. And foreign modern sanitary ware product quality should be slightly higher than the domestic market, but the price can be improved accordingly. So as long as we do their own product quality well, the future will be more and more foreign demand.
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